A 20,000 square meters (5 acres) real estate ad in Dubai is the world’s largest banner ad, according to The Guinness Book of World Records. This marketing coup is by Sorouh Real Estate, an urban developer in the area.
Now here’s the cool part— it lies flat on the ground along flight paths where it will be viewed from the air by an estimated 14 million people over the next year. This has viral WOM potential. That’s big time branding.
The site in Dubai is part of an international network of mega advertising at airports planned by Ad Air.
Now that’s the kind of offline advertising we’ve been talking about. You can’t do that on the internet.
Source: Farrukh Naeem blog, Marketing, Advertising and Creativity in the UAE.
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Technorati Tags: marketing, advertising, branding, ad, dubai, real estate, ad air, viral ad, wom
I guess that would be considered real creative advertising. I can see why this is classified as “MEGA” advertising.
And it’s done by Golden Neon,
Dubai, UAE