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	<title>Comments on: The Power of Print: Perception as Truth</title>
	<link>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/</link>
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	<pubDate>Sat, 30 Aug 2008 05:30:13 +0000</pubDate>
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		<title>By: The Zindex Illusion or How to Sell A Housing Report Without Using Actual Home Sales</title>
		<link>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-219884</link>
		<dc:creator>The Zindex Illusion or How to Sell A Housing Report Without Using Actual Home Sales</dc:creator>
		<pubDate>Mon, 12 May 2008 05:28:48 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-219884</guid>
		<description>[...] are peddling to the real estate industry and the public as authority on the state of home values. Thanks to newspapers picking up the story (and giving the Zindex credibility), the public may be buying it. I&#8217;m not. Now, you can [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] are peddling to the real estate industry and the public as authority on the state of home values. Thanks to newspapers picking up the story (and giving the Zindex credibility), the public may be buying it. I&#8217;m not. Now, you can [&#8230;]</p>
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		<title>By: Press Releases Disguised as News?</title>
		<link>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-136212</link>
		<dc:creator>Press Releases Disguised as News?</dc:creator>
		<pubDate>Tue, 23 Oct 2007 16:32:56 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-136212</guid>
		<description>[...] The Power of Print: Preception as Truth [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] The Power of Print: Preception as Truth [&#8230;]</p>
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		<title>By: Zillow Needs More Money and Gets It</title>
		<link>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-127748</link>
		<dc:creator>Zillow Needs More Money and Gets It</dc:creator>
		<pubDate>Sat, 22 Sep 2007 07:59:00 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-127748</guid>
		<description>[...] Did Zillow Actually Listen To Sellsius? Discrimination by Zestimation: The Law of Unintended Consequences Has Zillow Spiked the Google Juice? Is Zillow Betaproof? I See, Said the Blind Man to the Deaf Lady Mining The Elusive Unzillowable Realtor.com v. Zillow Video Realtor&#8217;s Allan Dalton calls Zillow Carnival Act Sellsius Conversation with NCRC The Truth Is: Zillow has a Right To Exist Unzestimate My Home: Will Zillow Let Owner&#8217;s Opt Out? Unzillowable, To Coin A Phrase Will Listing Your Home Above the Zestimate Turn Away Buyers? World&#8217;s First &#8220;Unzillowable&#8221; Listing Z-Day: Z for Zendetta Zillow Confesses&#8230; Zillow, Dem&#8217;s Fightin&#8217; Words Zillow Housing Reports: The Statistical Lie of Estimated Truth Zillow&#8217;s Real Prey: It&#8217;s Not Brokers Zillow: Truth by Association Zillow Ultimate Poll Zillow Poll Results Zillow Zapped with FTC Complaint Zoophole: Only Humans Have to Post Conspicuous Disclaimers Will Zillow Let Listing Owners Opt-out now? Zillow Doubt Why Arizona Went After Zillow Zillow Bans Unzillowable Ad The Power of Print: Perception as Truth Comment of the Day Is Zillow Using Our Homes as Bait? Zillow Tales: Where do you want to Start? Property Shark in Zillow Waters Dear Arizona: Zillow May be a Dog, But it is not a Poodle Is Zillow Q&#38;A Lookie Loo Heaven or Lisitng Agent Hell? The Human Listing Site: Zillowfying Your Privacy Under the Guise of Transparency Redfin &#38; Zillow: Stats of a Feather [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Did Zillow Actually Listen To Sellsius? Discrimination by Zestimation: The Law of Unintended Consequences Has Zillow Spiked the Google Juice? Is Zillow Betaproof? I See, Said the Blind Man to the Deaf Lady Mining The Elusive Unzillowable Realtor.com v. Zillow Video Realtor&#8217;s Allan Dalton calls Zillow Carnival Act Sellsius Conversation with NCRC The Truth Is: Zillow has a Right To Exist Unzestimate My Home: Will Zillow Let Owner&#8217;s Opt Out? Unzillowable, To Coin A Phrase Will Listing Your Home Above the Zestimate Turn Away Buyers? World&#8217;s First &#8220;Unzillowable&#8221; Listing Z-Day: Z for Zendetta Zillow Confesses&#8230; Zillow, Dem&#8217;s Fightin&#8217; Words Zillow Housing Reports: The Statistical Lie of Estimated Truth Zillow&#8217;s Real Prey: It&#8217;s Not Brokers Zillow: Truth by Association Zillow Ultimate Poll Zillow Poll Results Zillow Zapped with FTC Complaint Zoophole: Only Humans Have to Post Conspicuous Disclaimers Will Zillow Let Listing Owners Opt-out now? Zillow Doubt Why Arizona Went After Zillow Zillow Bans Unzillowable Ad The Power of Print: Perception as Truth Comment of the Day Is Zillow Using Our Homes as Bait? Zillow Tales: Where do you want to Start? Property Shark in Zillow Waters Dear Arizona: Zillow May be a Dog, But it is not a Poodle Is Zillow Q&#38;A Lookie Loo Heaven or Lisitng Agent Hell? The Human Listing Site: Zillowfying Your Privacy Under the Guise of Transparency Redfin &#38; Zillow: Stats of a Feather [&#8230;]</p>
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		<title>By: Real Estate Bloggers in Print: Ret2 Magazine</title>
		<link>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-82336</link>
		<dc:creator>Real Estate Bloggers in Print: Ret2 Magazine</dc:creator>
		<pubDate>Thu, 10 May 2007 16:59:13 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-82336</guid>
		<description>[...] With Print comes Power.  We will use the Blog Tour to attract print coverage to bring greater exposure of blogging to the offline community. PS: Kelly is Joel Burslem&#8217;s apprentice in Project Blogger.  She has already learned the power of email communication to make connections with other bloggers. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] With Print comes Power.  We will use the Blog Tour to attract print coverage to bring greater exposure of blogging to the offline community. PS: Kelly is Joel Burslem&#8217;s apprentice in Project Blogger.  She has already learned the power of email communication to make connections with other bloggers. [&#8230;]</p>
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		<title>By: sellsius</title>
		<link>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-81778</link>
		<dc:creator>sellsius</dc:creator>
		<pubDate>Mon, 07 May 2007 18:36:57 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-81778</guid>
		<description>Here's what I wrote to Jon :

According to Zillow:

"A Zestimate home valuation is Zillow's estimated market value. Use it as a starting point to determine a home's value."
Thus your statement that "home values---or zestimates", ie. that zestimates are home values, is a misstatement of fact.
I must be from the old school, but I thought if a newspaperman got his facts wrong, he would publish a correction. Wow, how times have changed.

No reply (yet) from Mr. Lansner.  Perhaps he is not a newspaperman and just a blogger, which I guess is like being in newsreporter beta.</description>
		<content:encoded><![CDATA[<p>Here&#8217;s what I wrote to Jon :</p>
<p>According to Zillow:</p>
<p>&#8220;A Zestimate home valuation is Zillow&#8217;s estimated market value. Use it as a starting point to determine a home&#8217;s value.&#8221;<br />
Thus your statement that &#8220;home values&#8212;or zestimates&#8221;, ie. that zestimates are home values, is a misstatement of fact.<br />
I must be from the old school, but I thought if a newspaperman got his facts wrong, he would publish a correction. Wow, how times have changed.</p>
<p>No reply (yet) from Mr. Lansner.  Perhaps he is not a newspaperman and just a blogger, which I guess is like being in newsreporter beta.</p>
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		<title>By: observer</title>
		<link>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-81773</link>
		<dc:creator>observer</dc:creator>
		<pubDate>Mon, 07 May 2007 17:57:46 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-81773</guid>
		<description>sellsius

jon has been wrong AND has misinformed people (purposefully in my opinion) so much on his blog that it has become a joke. don't expect jon to ever admit that you're correct about his misrepresentation of zillow. just look at his more recent entry about population figures for OC!!!

look, jon has a very obvious agenda and damn if he'll stray from that agenda. realise that and then you'll be able to read his entries with a grain of salt.</description>
		<content:encoded><![CDATA[<p>sellsius</p>
<p>jon has been wrong AND has misinformed people (purposefully in my opinion) so much on his blog that it has become a joke. don&#8217;t expect jon to ever admit that you&#8217;re correct about his misrepresentation of zillow. just look at his more recent entry about population figures for OC!!!</p>
<p>look, jon has a very obvious agenda and damn if he&#8217;ll stray from that agenda. realise that and then you&#8217;ll be able to read his entries with a grain of salt.</p>
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		<title>By: RE Agent in CT &#187; A CMA IS Better Than A Zestimate Because I Said So</title>
		<link>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-81470</link>
		<dc:creator>RE Agent in CT &#187; A CMA IS Better Than A Zestimate Because I Said So</dc:creator>
		<pubDate>Sat, 05 May 2007 17:57:05 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-81470</guid>
		<description>[...] My Sock Puppet has been misbehaving ever since he saw the Spiderman 3 previews. He went sparring recently with Sellsius&#160;and JF brought up a great point in the comments. I stated that ultimately the publics protection in real estate is getting representation for when they commit to a transaction. To which JF said; [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] My Sock Puppet has been misbehaving ever since he saw the Spiderman 3 previews. He went sparring recently with Sellsius&nbsp;and JF brought up a great point in the comments. I stated that ultimately the publics protection in real estate is getting representation for when they commit to a transaction. To which JF said; [&#8230;]</p>
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		<title>By: sellsius</title>
		<link>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-81334</link>
		<dc:creator>sellsius</dc:creator>
		<pubDate>Fri, 04 May 2007 19:36:57 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-81334</guid>
		<description>Quite true Athol....but...perception has a way of influencing buyers and sellers to the point they don't get representation. If they believe/perceive that it's a market with prices/values heading down (not  appreciating that real estate is local because they are in the field every day as you are), they will act accordingly and delay taking action. Thus, they will not get the representation that will enlighten them ----they have been detoured by their negative perception.
If you think the water is cold, you dont jump in.

http://www.mikeandjen.cc/images/shrinkage.jpg</description>
		<content:encoded><![CDATA[<p>Quite true Athol&#8230;.but&#8230;perception has a way of influencing buyers and sellers to the point they don&#8217;t get representation. If they believe/perceive that it&#8217;s a market with prices/values heading down (not  appreciating that real estate is local because they are in the field every day as you are), they will act accordingly and delay taking action. Thus, they will not get the representation that will enlighten them &#8212;-they have been detoured by their negative perception.<br />
If you think the water is cold, you dont jump in.</p>
<p><a href="http://www.mikeandjen.cc/images/shrinkage.jpg" >http://www.mikeandjen.cc/images/shrinkage.jpg</a></p>
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		<title>By: Athol Kay</title>
		<link>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-81325</link>
		<dc:creator>Athol Kay</dc:creator>
		<pubDate>Fri, 04 May 2007 18:17:21 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-81325</guid>
		<description>I think most people think the media is nothing more than a giant ball of hoopla nowdays. It seems like a quarter of a regular 30 minute evening news is devoted to advertising "whats coming up next in this half hour". The content is sliced up into 30 second sound bites that defy anything more than a passing impression of anything.

Even actual "true" figures and stats are reduced to meaningless data sometimes.

Take everything that David Lereah for example has said over the last few years. By all accounts everything he reported as stats is "true", or at least as far as I know, no one fought back with "your numbers are badly wrong, check the math or stop making this stuff up", but it gets spun and presented and massaged into almost anything. 30 seconds of coverage can never convey anything without some kind of distortion.

Even without the spin... Knowing that US Housing is looking at a 2.1% gain in 2007 (or whatever it is) is meaningless to an individual consumer everywhere in the country. Real estate is just too local.

Even a very local figure tells you nearly NOTHING. Example in my town we have 231 active single family listings, with a 5.65 month supply. Ooooh a balanced market everyone says. However break it down further and you discover the bottom third of the market has been selling like crazy and is now a sellers market, and the top third of the market has been very stagnant and is very much a buyers market.

Any number reported in the media is pretty much BS in one form or another. I'm personally overwhelmed with all the data for every subject floating around out there. I only really specialize in my own area. Thats why when I get sick I call a doctor, why I call a lawyer for legal advice, a dentist for my teeth, a mechcanic for my car, and why you should call a realtor when you buy or sell a house.

Representation is the publics protection.</description>
		<content:encoded><![CDATA[<p>I think most people think the media is nothing more than a giant ball of hoopla nowdays. It seems like a quarter of a regular 30 minute evening news is devoted to advertising &#8220;whats coming up next in this half hour&#8221;. The content is sliced up into 30 second sound bites that defy anything more than a passing impression of anything.</p>
<p>Even actual &#8220;true&#8221; figures and stats are reduced to meaningless data sometimes.</p>
<p>Take everything that David Lereah for example has said over the last few years. By all accounts everything he reported as stats is &#8220;true&#8221;, or at least as far as I know, no one fought back with &#8220;your numbers are badly wrong, check the math or stop making this stuff up&#8221;, but it gets spun and presented and massaged into almost anything. 30 seconds of coverage can never convey anything without some kind of distortion.</p>
<p>Even without the spin&#8230; Knowing that US Housing is looking at a 2.1% gain in 2007 (or whatever it is) is meaningless to an individual consumer everywhere in the country. Real estate is just too local.</p>
<p>Even a very local figure tells you nearly NOTHING. Example in my town we have 231 active single family listings, with a 5.65 month supply. Ooooh a balanced market everyone says. However break it down further and you discover the bottom third of the market has been selling like crazy and is now a sellers market, and the top third of the market has been very stagnant and is very much a buyers market.</p>
<p>Any number reported in the media is pretty much BS in one form or another. I&#8217;m personally overwhelmed with all the data for every subject floating around out there. I only really specialize in my own area. Thats why when I get sick I call a doctor, why I call a lawyer for legal advice, a dentist for my teeth, a mechcanic for my car, and why you should call a realtor when you buy or sell a house.</p>
<p>Representation is the publics protection.</p>
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		<title>By: sellsius</title>
		<link>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-81324</link>
		<dc:creator>sellsius</dc:creator>
		<pubDate>Fri, 04 May 2007 18:10:20 +0000</pubDate>
		<guid>http://blog.sellsiusrealestate.com/zillow/the-power-of-print-perception-as-truth/2007/05/02/#comment-81324</guid>
		<description>I agree Steven. The problem with print news is you can't call them out--unless you write an Op Ed piece---and maybe your viewpoint gets print space---after the fact.

But, fortunately, if you want to call them out, you can online in the comment section and --tell Jon (the author) to correct the statement that a zestimate is a home value. Let's see if you have any power.

http://blogs.ocregister.com/lansner/</description>
		<content:encoded><![CDATA[<p>I agree Steven. The problem with print news is you can&#8217;t call them out&#8211;unless you write an Op Ed piece&#8212;and maybe your viewpoint gets print space&#8212;after the fact.</p>
<p>But, fortunately, if you want to call them out, you can online in the comment section and &#8211;tell Jon (the author) to correct the statement that a zestimate is a home value. Let&#8217;s see if you have any power.</p>
<p><a href="http://blogs.ocregister.com/lansner/" >http://blogs.ocregister.com/lansner/</a></p>
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