The Washington Post, figuring folks may be finished lining their bird cages with print, have looked to third party websites to keep real estate eyeballs on their website. They just got SERP ball hog Trulia to take their readers to home listings and coolio heat maps and now want to get into the magical art of computer home valuation. (Hey, everyone’s doing it.)
Sensing that folks are crazy about knowing what their house is worth, as well as their neighbor, boyfriend and fiancee’s, have chosen the HomeGain home value Ouija Board for their readers to play with. Hmm.. that’s odd. Isn’t Zillow the zestimate king? Perhaps not in the ivory tower eyes of this well-respected news organization.
Maybe the Washington Post read of HomeGain’s claim that it, not Zillow.com, was the one who invented home guesstimates on the web (but they didn’t have a cool Seussion buzzword to pitch to mainstream media). On hearing the news, Zillow’s CEO kicked a chair.
The proliferation of home value calculators may actually help consumers, since they will see it’s not so hard to do this magic trick and computer generated home values are not to be trusted or relied on in making major decisions.
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