Running a competition and giving away a prize is an age old marketing and PR tool— that works.
Win a FREE pass to Inman New’s Real Estate Connect conference, being held in San Francisco, July 23-25, 2008, courtesy of Zillow. The passes will be given away to 3 lucky winners.
Just write a consumer focused post on how you use Zillow (link it to their blog). Winners will be chosen by Spencer Rascoff, Zillow’s CFO and VP of Marketing. More details at Zillow Blog. Contest ends June 23rd.
Winners also get dinner with the Z-men and Joel Burslem of Inman News and FoREM (order the lobster).
TIP to Zillow: OK, it’s great to give away the passes (& dinner is a nice bonus) but why not do something extraordinary? Throw in the plane tickets or hotel room. You guys are big — so go BIG.
(PS To David Gibbons– I owed you a pass 
What contests have you used to attract business?
Update: Seems the Trulians have an Inman Connect ticket giveaway contest of their own. Send over your Trulia Voices success story. 3 winners will be selected. Details at the Trulia Blog (where my buddy Rudy works). What, no dinner? (Rudy, can you pull any strings?) Hey, Pete, Sami– Zillow missed the chance to go big– here’s your chance– airfare? hotel rooms?
Technorati Tags: real estate marketing, zillow, inman connect
