Zillow Poll Results: Agent’s Labor Still Needed


Zillow has been the topic of much debate. Our poll, although not scientific and limited in scope, was created to get feedback from buyers and sellers. We thought it fitting to publish the results on Labor Day weekend since the overall findings indicate that the labor of real estate agents is highly regarded and necessary in a real estate transaction. We thank everyone who voted.

rockwell_rosie1.jpg

Source: ArtchiveAdapted from Norman Rockwell’s Rosie the Riveter

1. As a Seller, do you Trust Zillow’s Zestimate?
Votes: 67
Yes: 25%
No: 75%

2. As a Buyer, do you Trust Zillow’s Zestimate?
Votes: 65
Yes: 25%
No: 75%

3. As a Seller,would you use the Zestimate Price as your Listing Price without Consulting an Appraiser or Real Estate Agent?
Votes: 59
Yes: 14%
No: 86%

4. As a Buyer, would you make your offer to the seller based on the Zestimate without consulting an Appraiser or Real Estate Agent?
Votes: 59
Yes: 20%
No: 80%

5. As a Buyer, if you recently purchased a home above the Zestimate Price, do you feel you overpaid?
Votes: 51
Yes: 39%
No: 61%

6. As a Seller, will knowing the Zestimate Price make you less likely to use a Real Estate Agent?
Votes: 58
Yes: 24%
No: 76%

7. As a Buyer, will knowing the Zestimate Price make you less likely to use a Real Estate Agent?
Votes: 58
Yes:26%
No: 74%

8. I use Zillow for:
Votes: 61
Research: 44%
Fun: 56%

9. As a Buyer, how do you rate Zillow as a Starting point for determining a houses value compared to consulting a Real Estate Agent?
Votes: 55
Better Than an Agent: 33%
Equal to an Agent:9%
Less than an Agent:58%
Unsure: 0%

10. As a Seller, how do you rate Zillow as a Starting point for determining your homes market value compared to consulting a Real Estate Agent?
Votes: 51
Better Than an Agent: 27%
Equal to an Agent:12%
Less than an Agent:53%
Unsure: 8%

11. As a Seller, which is more valuable in determining your listing price?
Votes: 51
Zestimate:14%
Real Estate Agent: 65%
Equal in Value: 22%

12. As a Buyer, which is more valuable in determining your offer to purchase a house?
Votes: 52
Zestimate:17%
Real Estate Agent: 62%
Equal in Value: 21%

We wish everyone a happy and safe Labor Day weekend.

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  • I do believe in open information for all parties involved in any real estate transaction, as long as it is accurate. Accurate CMAs often require human oversight due to the inability of the computer models to differentiate outliers that can affect price estimates. For example, a short sale of a house for $300K will bring all the comparable $400K houses around it down in price as well.
  • Vlad

    You are TOTALLY RIGHT about access to information. That's great. We need to know the "facts". But zillow takes it a step further by taking those facts (which may be wrong), giving a range value & then picking a number in the middle & saying that's the estimated value---even if beds & baths are MISSING. Come on now. That's where the problem is. Think if a person gave you a report & left out your beds & baths & said: hey Vlad your house is worth X. I dont know what you'd say but Id say WTF you dont even know my beds & baths son. You didn't didn't even look at my house. How can I trust that number?

    It's NOT the information Vlad, it's whether is 's correct & what you do with the info. Should I believe zillow knows what my home value is better than an appraiser or realtor who "comes to my house" & checks it out? It's that simple. You can go with zillow, most pros go with pros. We tell it like it is, but you dont have to believe us. It's your choice.


    Secondly, Zillow as a "starting point" valuation tool is not a threat to anyone other than appraisers---their job is strictly valuation. How can it be a threat to real estate brokers, title companies & attorneys? Buying or selling a house has a beginning, a middle and an end. You can't negotiate, sign a contract, get a loan & close on a house armed with just a zestimate under your arm. You need people--professionals are best unless you know what you're doing. So I don't see the threat. Valuing property is not all a pro does---I think you know that.

    Besides, no real estate broker or blogger I've read says don't use zillow.
    They all seem to say there is something BETTER because number crunching a house value with public data is imperfect & can result in a value that's way way off. Plus there are unzilowable factors the computer does not pick up from the public data. You must realize this possiblility. Read the blog comments from people like steve olshin (aug 25 -elvis house valuation post).

    And what's wrong with people saying one service is preferable to another. Free speech is still cool isn't it? Coke says it's better than Pepsi---do you write a letter to Pepsi & say hey stop picking on Coke? It's just normal business. Zillow is a big boy---they don't complain--in fact they have a blog just for that reason---to have people complain. So others choose to make their complaints somewhere else---like on a blog. What's the difference?

    And you should know that public data is not 100% `accurate. I used to work for the government & I can tell you they make mistakes all the time. Have you never complained about your tax assessment being wrong? That's the info that goes into the zillow calculation.

    Bottom Line: Ask yourself this: without looking first, would you sell your house to someone at the zestimate price? I think not.
  • I think much fuss over Zillow may have been do to yet another threat/competition. I think the Zillow Realtor combination could be great. Just take a look at Yahoo Prudential... If you read Zillow's “about” page, you will find out that goal was to provide information “accessible to every one”. My point is this, that if one of major Real Estate agencies would consider working with Zillow they can provide visitors with accurate data taken directly from MLS across the country. I just can't understand what is wrong about having all parties well informed? It seams though that some Realtors out there would rather keep their clients not so well informed. Is it a “control” issue? I say way to go Zillow!
  • Sandy,
    The pool of responses was not Manhattan centric.

    Re: tweaks

    Data is what everyone wants, provided it is fresh, accurate & complete. Zillow will need a mechanism to insure the data they get meets these requirements AND a mechanism to correct errors. IF a seller has a property on the market and the zestimate is grossly inaccurate (lower) what can that owner do NOW? Will zillow re-zestimate if the seller requests it? how long will it take?

    Even with accurate fresh & complete raw data, someone needs to interpret it vis-a-vis a particular property in a particluar market pool at a particular time. And someone needs to account for any unzillowables. Can zillow tweak the unzillowables? Or will that be where agents' & other pros step in?

    -jf
  • Sandy Mattingly
    Good question, guys.

    Maybe I missed the description of your survey, but is this a Manhattan-centric pool of responses, or a broader market? I suspect that Zillow will have a much harder time with Manhattan than elsewhere (a direct comparison of a 15 year old 2 BR condo to a brand new 2 BR condo on the same block *might* look good to a computer...).

    I also suspect that these folks have way too much money not to tweak and improve for at least another year or two. Zillow *will* be a fact of life. I plan to explain to buyers and sellers why I can do things that Zillow can't -- but if I am unsuccessful, I will feel like a dodo.
  • Zillow comparisons to actuals----that is a very good idea Jay.

    The starting point is not what sells a house --it's the middle and the end. And for that agents are necessary. However, we do sense that the usurping of the start may mean that the agents CMA " foot in the door" marketing tool may be jeopardized by zillow.

    What has been your experience with unzillowables?
  • Interesting. While the poll indicates solid numbers for the use os a real estate agent, it's still a little disturbing that a third of the respondents find Zillow a better starting point that an agent.

    Zillow can provide some useful research fodder. And the Zestimates are getting closer for the Phoenix market.

    I've already had both buyers and sellers ask me about Zillow. The best answer I've found is to show them Zestimates for recently sold houses and compare them to the actual sales price.
  • Size certainly does matter. What may also matter is when you decide to sell and a buyer comes armed with a zestimate and you have to explain why the zestimate is inaccurate.
    Comps from a different city?
  • I love the way the zestimate for my own home involves the use of comps from a different city. I also get a kick out of the fact that my home is larger than the data shown on the Z site. When I adjust the square footage, by increasing it the zestimate remains the same. I can't figure the math they are using. When it comes to home values size really does matter.
  • jamie - sorry, but this really has nothing to do with this post. others may consider this spam.

    -rdb.sellsius°
  • Jamie
    Tips for Being a Successful Landlord

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