Zillow Treading Water?


So says CNet news.

Maybe Zillow ought to rethink its email strategy, where transparency becomes salt in an open wound:

Also in the troubled Web 2.0 pool:

Twitter, MySpace, Meebo, TripIt, Pandora. SecondLife, Skype (?), Ask, DailyMotion, NetVibes.

Related Post:

Where’s Barton?

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  • David McGraw
    Interesting Post, I'm glad your blog is on Propertyqube.com or I would have never found it!

    I'm very interested in this topic, ill stay tuned!
  • Thanks David. PropertyQube has some great features. That's why I joined.
  • Amy
    It depends where your from haha

    Sell your House
  • Really nice he.he..
  • Thanks for the heads-up Joe - I'll let javitron know that he can unsubscribe from that e-mail if he wants to.

    Transparency is definitely not a "good news only" game - I know you struggle with that - but my experience is that most people would rather not have their heads in the sand.

    PS ... RE: the CNET link ... do yourself a favor and go for the new MacBook ... you can always use a pink desktop image if it's the color after but OSX is so incredibly more efficient than Windoze and the new multi-touch mousepad makes web-browsing even more enjoyable - highly recommended!
  • I agree that transparency is not a "good news only" game. So why doesn't Zillow release its financial numbers? Barton & Co like to tout the "good news" traffic & listings numbers but hides its "bad news" bottom line. I guess red ink is not transparent.

    Given Zillow reveals home values and Glassdoor reveals salaries, I find it ironic Zillow refuses to release its value.

    PS: Funny you need my heads up on this tweet. The tweet I published is one of about a dozen I have (& regularly see). Don't you monitor twitter? You guys must understand that this bad social media press is damaging to the brand-- or maybe you don't. You have done a stellar job, David, stuffing the holes in the blog walls but where are the fingers plugging the Twitter dyke? By failing to grab the hearts and minds of folks on Twitter, Zillow is ceding the field to Trulia & others. Just my opinion. Then again, maybe you see Twitter as a passing fad.

    Nice to see you again in any case.
  • mike
    what's up with the CNet link?
  • Oops. Fixed. Thanks mike
  • I definitely think keeping people up to date as to how underwater they are is a quick way to lose visitors! lol.
  • People love to share bad news and Zillow is happily providing the fodder. Perhaps they don't realize the effect on the brand. You know the old saying about killing the messenger.
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