Comments on: Zillow Mortgage Marketplace is Lead Generator for Mortgage Lenders http://blog.sellsiusrealestate.com/zillowcom/zillow-mortgage-marketplace-is-lead-generator-for-mortgage-lenders/2008/04/03/ Sun, 12 Oct 2008 07:56:24 +0000 http://wordpress.org/?v=2.3 By: Joseph Ferrara http://blog.sellsiusrealestate.com/zillowcom/zillow-mortgage-marketplace-is-lead-generator-for-mortgage-lenders/2008/04/03/#comment-208443 Joseph Ferrara Fri, 04 Apr 2008 19:44:35 +0000 http://blog.sellsiusrealestate.com/zillowcom/zillow-mortgage-marketplace-is-lead-generator-for-mortgage-lenders/2008/04/03/#comment-208443 Rhonda If the number of calls I get from lender telemarketers is any indication, I think Zillow will be swamped with LO looking for leads. But I defer to you as the expert. Would you use it? What I want to know is, if Rich Barton thinks lead-gen is a poor business model, why is it being used? Is selling ads more profitable than selling leads? Also, Zillow continues to add new features which I think will only serve to muddy the waters for consumers and not add to the company bottom line-- which may still be lined in red (I don't know if it is). Rhonda

If the number of calls I get from lender telemarketers is any indication, I think Zillow will be swamped with LO looking for leads. But I defer to you as the expert. Would you use it?

What I want to know is, if Rich Barton thinks lead-gen is a poor business model, why is it being used? Is selling ads more profitable than selling leads?

Also, Zillow continues to add new features which I think will only serve to muddy the waters for consumers and not add to the company bottom line– which may still be lined in red (I don’t know if it is).

]]> By: Reverse Mortgage » Zillow Mortgage Marketplace is Lead Generator for Mortgage Lenders http://blog.sellsiusrealestate.com/zillowcom/zillow-mortgage-marketplace-is-lead-generator-for-mortgage-lenders/2008/04/03/#comment-208187 Reverse Mortgage » Zillow Mortgage Marketplace is Lead Generator for Mortgage Lenders Fri, 04 Apr 2008 03:05:16 +0000 http://blog.sellsiusrealestate.com/zillowcom/zillow-mortgage-marketplace-is-lead-generator-for-mortgage-lenders/2008/04/03/#comment-208187 [...] nparekh00nHZillow’s infant center is a advance creator named the Mortgage Marketplace. Mortage professionals clod up with Zillow for leads. From what I crapper find of it, it is noise tribe to HomeGain’s Agent Evaluator, which is a advance creator for … [...] […] nparekh00nHZillow’s infant center is a advance creator named the Mortgage Marketplace. Mortage professionals clod up with Zillow for leads. From what I crapper find of it, it is noise tribe to HomeGain’s Agent Evaluator, which is a advance creator for … […]

]]> By: Zillow Officially Launches the Zillow Mortgage Marketplace | Personal Insights on Web 2.0, Blogging, and Business http://blog.sellsiusrealestate.com/zillowcom/zillow-mortgage-marketplace-is-lead-generator-for-mortgage-lenders/2008/04/03/#comment-208121 Zillow Officially Launches the Zillow Mortgage Marketplace | Personal Insights on Web 2.0, Blogging, and Business Thu, 03 Apr 2008 21:31:16 +0000 http://blog.sellsiusrealestate.com/zillowcom/zillow-mortgage-marketplace-is-lead-generator-for-mortgage-lenders/2008/04/03/#comment-208121 [...] Joseph Ferrara posts “Zillow Mortgage Marketplace is Lead Generator for Mortgage Lenders“ [...] […] Joseph Ferrara posts “Zillow Mortgage Marketplace is Lead Generator for Mortgage Lenders“ […]

]]> By: Jessica G http://blog.sellsiusrealestate.com/zillowcom/zillow-mortgage-marketplace-is-lead-generator-for-mortgage-lenders/2008/04/03/#comment-208049 Jessica G Thu, 03 Apr 2008 18:11:56 +0000 http://blog.sellsiusrealestate.com/zillowcom/zillow-mortgage-marketplace-is-lead-generator-for-mortgage-lenders/2008/04/03/#comment-208049 Hmmm. That does look familiar! Check out Louis' post this morning calling Zillow out: http://blog.homegain.com/homegain-cries-flattery-zillow Hmmm. That does look familiar! Check out Louis’ post this morning calling Zillow out: http://blog.homegain.com/homegain-cries-flattery-zillow

]]> By: Rhonda Porter http://blog.sellsiusrealestate.com/zillowcom/zillow-mortgage-marketplace-is-lead-generator-for-mortgage-lenders/2008/04/03/#comment-208011 Rhonda Porter Thu, 03 Apr 2008 16:44:18 +0000 http://blog.sellsiusrealestate.com/zillowcom/zillow-mortgage-marketplace-is-lead-generator-for-mortgage-lenders/2008/04/03/#comment-208011 It's going to be interesting to see which LO's jump into the Zillow's pool of leads. The amount of time it takes to deal with "rate shoppers" and on top of that, lenders who will undercut you by $50 to beat the quote you just prepared and is posted...who wants to do that? It’s going to be interesting to see which LO’s jump into the Zillow’s pool of leads. The amount of time it takes to deal with “rate shoppers” and on top of that, lenders who will undercut you by $50 to beat the quote you just prepared and is posted…who wants to do that?

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